Privacy policy

Privacy Policy

Last updated: October 2025

This Privacy Policy describes how The Pink Lemonade Cake Company, LLC (“the Company,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from pinklemonadecakes.com (the “Site”) or otherwise communicate with us (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” refer to users of our Services, whether you are a customer, website visitor, or another individual whose information we collect as described below.

By accessing or using our Services, you agree to the collection and use of your information as described in this Privacy Policy. If you do not agree, please discontinue use of the Site and Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or for legal or regulatory reasons. Updates will appear on this page with an updated “Last Updated” date. Continued use of our Services after updates are posted constitutes acceptance of those changes.

1. Information We Collect

We collect personal information necessary to provide and improve our Services, fulfill your orders, and communicate with you.

Information you provide directly:

Contact details (name, address, email, phone number)
Order information (billing and shipping address, payment confirmation, items ordered)
Account information (if you create an account): username, password, preferences
Communications: messages or inquiries you send through our contact forms or customer support

Information collected automatically:

Device and usage information (IP address, browser type, pages visited, date and time)
Cookies and similar technologies to enable shopping cart features, remember preferences, and perform analytics

Information from third parties:

Payment processors who collect payment details to process transactions
Shipping and fulfillment partners who manage delivery logistics
Marketing partners (such as Shopify and social media platforms) for advertising and analytics

2. How We Use Your Information

We use your personal information to:

Process and fulfill orders, including shipping and confirmations
Communicate with you about your purchases, inquiries, and customer service needs
Personalize your experience and marketing communications (where permitted by law)
Detect and prevent fraud or misuse of our Services
Comply with legal obligations and enforce our terms

3. Cookies and Tracking

We use cookies to operate and improve our website, analyze usage, and tailor marketing. Most browsers accept cookies by default, but you can adjust settings to block or delete them. Blocking cookies may affect website functionality.

For information about cookies used by Shopify, visit: https://www.shopify.com/legal/cookies.

4. How We Share Information

We may share your information with:

Vendors and Service Providers: including Shopify, shipping carriers, and payment processors who help us operate the Site and deliver products.
Marketing Partners: for analytics and promotional purposes (e.g., Facebook, Instagram, or Google Ads).
Legal Requirements: to comply with applicable law, respond to lawful requests, or protect our rights and users.
Business Transfers: if we undergo a merger, acquisition, or sale of assets.

We do not sell or rent personal information.

5. Security and Retention

We take reasonable administrative, technical, and physical measures to protect personal data. However, no system is completely secure. We retain your information as long as necessary to fulfill orders, meet legal requirements, and resolve disputes.

6. Your Rights

Depending on your location, you may have the right to:

Access or request a copy of your personal data
Request correction or deletion of your data
Withdraw consent for marketing communications
Opt out of data sharing for marketing purposes

To exercise your rights or opt out of communications, contact us at info@pinklemonadecakes.com or use unsubscribe options in our emails.

7. Children’s Privacy

Our Site and products are not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us so we can delete it.

8. Third-Party Links

Our Site may contain links to other websites. We are not responsible for their content, privacy policies, or practices. Please review third-party privacy statements before providing information to them.

9. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or your personal information, please contact us at:

info@pinklemonadecakes.com
The Pink Lemonade Cake Company, LLC
South Carolina LLC – Registered to Transact Business in South Carolina